How to use realtime intent data to prioritize accounts and shorten enterprise sales cycles

When I first started building outbound programs for enterprise accounts, I relied on a mix of gut, historical sales data, and the occasional tip from a trusted SDR. That approach worked—sometimes. But it was slow, inefficient, and left too many opportunities to chance. Realtime intent data changed that for me. It gave my team the ability to see which accounts were actively researching our category, prioritize outreach to those accounts, and ultimately shorten enterprise sales cycles.What is...

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How to use realtime intent data to prioritize accounts and shorten enterprise sales cycles
Marketing

How to build a token-based loyalty program that gets b2b buyers to commit annual contracts

25/01/2026

When I first started exploring token-based loyalty programs for B2B clients, I approached it with a healthy dose of skepticism. Tokens can sound...

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How to build a token-based loyalty program that gets b2b buyers to commit annual contracts
Management

How to negotiate service-level agreements with enterprise clients to reduce churn

13/01/2026

Negotiating service-level agreements (SLAs) with enterprise clients is one of those high-stakes conversations that can determine whether a customer...

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How to negotiate service-level agreements with enterprise clients to reduce churn

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